photo credits Anwyn Howarth

Positioned at the intersection of furniture design, multimedia installation, and storytelling, I like to see my practice as an act of translation.

When designing a furniture, I aim to create objects that invite improvised encounters around them. They transform through gestures, conversations, needs, and imagination, shaped as much by those who use them as by their initial form. Each piece begins in a specific context yet carries within it the possibility to be reimagined , adapted, and reinterpreted informally over time - mostly derived from pictured scenarios and gestures within and around those pieces.

For the past few years, my work has been exploring the poetics that lie within the construct of public space, and how design can act as a catalyst, a politically engaged statement within that framework. Seeing Beirut’s precarious societal landscape both as a status quo testimony and a design methodology, I engage in seeing daily life objects and gestures as carriers of socio-political meanings and tools of inquiry. By re-contextualizing them through different mediums, using material repurposing, urban engagement, field recording, and documentation, the pieces express themes of civic resilience, collective agency, spatial politics, subjectivity, and the found in the lost.

Based in Eindhoven and Beirut.

contact
gnbaida@gmail.com
instagram

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Education

MA Contextual Design
Design Academy Eindhoven
2023- 2025

BA Product Design
Académie Libanaise des Beaux-Arts (ALBA)
2018- 2021

Group exhibitions

DAE Graduation Show
Dutch Design Week (DDW 25th edition)
Eindhoven, NL.
Oct 2025

“Essential Interest in Dutch Culture” - Kruisstraat Design District (KDD)
Dutch Design Week
Eindhoven, NL.
Oct 2025

presque demain (curated by Intersect Paris)
France Design Week
Paris, FR
Sept 2025

BZAR x DDW (during DAE Graduation Show)
Dutch Design Week
Eindhoven, NL
Oct 2024

DON'T MOVE THE FOUNTAIN
Vienna Design Week
Vienna, AT
Sept 2024

We Search
WeDesign Beirut (WDB), Main Exhibition
Beirut, LB
May 2024

Minjara x ALBA
ALBA Exhibition Hall
Beirut, LB
Aug 2022

Publications

What Do They Have To Say? (here)
Master’s thesis at Design Academy Eindhoven
May 2025

Music As Manifestation
Digital Zine, part of "Exit Night, Enter Light", The Couch (Het HEM)
Apr 2024

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George Baïda

installation

furniture